BAKERSFIELD, Calif. — As the nation becomes increasingly health conscious and the vegetable juicing trend skyrockets, consumers are looking for easy ways to get more greens into their diets. They can now reach forBolthouse Farms® Daily Greens™, the produce powerhouse’s new vegetable-driven beverage. Daily Greens makes the healthy choice the easy choice, as t […]

This category has been the hottest of the hot for the past couple of years, and it’s a place where entrepreneurial brands are fully engaged with the big guys in the fight for position. Note Calypso’s steady and sustained growth, along with Hubert’s and Cabana. Meanwhile, there are plenty of new launches – plenty of brands with no track record. We fear the “G […]

BROOMFIELD, Colo. — Hold on to your (bottle) caps, there is a new sheriff in town. Newcomer Dust Cutter Beverage Company has launched its brand new line of all-natural lemonades in Ball Corporation’s 16-oz. Alumi-Tek bottles. “In the Old West, after a long day on the dusty trail, freshly squeezed lemonade was just the thing to cut your thirst. On the Warm Sp […]

She was eating curds and whey back in the day, but Little Miss Muffet might look past milk the next time she’s searching for her protein boost. Advances in protein technology, rising raw materials costs, and lifestyle changes have combined with an overall upsurge in demand to create a broader set of proteins used in beverage than those derived solely from wh […]

CANNES, France — Cannes Lions – Coca-Cola continues to be on the forefront of defining the future of marketing and laying the foundation for how successful brands will effectively engage with their audiences in ways that were previously unimaginable. Coca-Cola’s collaboration with social software company Thismoment has led to record levels of engagement. Thr […]